Maternity Style with Pregnant Fashion Editor Amanda Marcantonio

Amanda Marcantonio is the Senior Fashion Editor for Good Housekeeping and Prima magazine and is currently 32 weeks pregnant with her first baby. Here she shares her top 3 maternity style tips and her 6 must-have pieces for dressing your baby-bump.

DON’T LOSE YOUR IDENTITY

If you only choose to follow one piece of advice, this should be it. Not looking like ‘me’ was one of my biggest fashion fears when I became pregnant. My personal style is classic with a cool, modern twist. I love leather, denim, layering, my high-top trainers, biker boots, stripes and a splash of leopard print and I was dreading having to wear floaty boho maternity clothes which are pretty but it’s just not me! After A LOT of maternity style research and some purchases from Seraphine (skinny jeans, Breton top and black pencil skirt), I realised you can easily find clothes that work with your new body without sacrificing your usual style.

PLAY WITH PROPORTION

Pregnant or not, I always tell my readers to balance proportions. Not only will it keep you looking modern and up-to-date, it’s also the ultimate in figure-flattering dressing. If you prefer looser tops or longer floaty tunics, pair with skinny jeans or tapered slim-fit trousers. If you feel comfy in roomy wide-leg trousers I’d recommend wearing it with a well-cut top to give your figure some shape and definition.

GET MORE MILEAGE FROM YOUR MATERNITY WEAR

Let’s face it, after months of wearing the same items over and over again, everyday outfits can become a little boring and predictable. So why not try reinventing your existing staple pieces by wearing them differently. Why wear a dress as a dress? It can double as a tunic and be layered over jeans or trousers. Try slipping a jumper or top over a dress which turns it instantly into a skirt. I’m also a big fan of long sleeves under short, rolling up the hem of your jeans, or pushing back sleeves and letting long sleeve T-shirts peep from under a jumper … there are endless ways to give old outfits a fashionable new twist.

INVEST IN THESE 6 STYLE STAPLES

Here’s my ultimate list of the best maternity style saviors – the hero pieces that have seen me through my pregnancy…

1) Jeans

Jeans shopping is notoriously tricky but when you’re pregnant it’s even harder. After trying on MANY pairs of jeans from different high street stores (it’s fair to say I’m a fussy jeans shopper), Seraphine under-the-bump skinny jeans have been my go-to style staple. But since reaching my third trimester I’ve switched to their over-the-bump skinny jeans for extra comfort and to wear post-baby. In reality, you’ll probably still wear maternity clothes for a good few months after your baby is born, so great quality maternity jeans are a wise investment.

2) White Long Sleeve T-shirt

The ultimate foundation piece for layering. Seek out a long-line T-shirt with flattering bump-friendly ruching around the tummy. The longer length means you can possibly wear some of your pre-pregnancy tops for a bit longer like I did and just let the T-shirt peep underneath. Wear on its own or layered under tops, dresses and jumpers, the humble long sleeve T-shirt will up the ante of simple outfits.

3) An LBD

A Little Black Maternity Dress is unbelievably versatile – I wear mine at least 3 times a week, if not more! I dress it down with boots and a leather jacket, glam it up with jewels, heels or embellished flats (if I can’t face heels) and I often wear it under a top or jumper. It’s so easy to transform from desk to dinner – it’s my ultimate maternity style winner.

4) Black Trousers or Leather Leggings

You simply can’t go wrong with a trusty pair of black trousers but if you want more of a fashion edge like I did, buy some faux leather leggings. I really don’t like my upper legs and thighs so I wear my leather leggings with long tops, jumper dresses and tunics – it keeps them cleverly covered!

5) Stripes

Stripes are my default purchase at any time in my life and they look just as chic when you’re pregnant. They’re effortlessly fashionable and make you look polished and pulled together without even trying, which is why they’re my pregnancy secret weapon. Why not double up and buy a Breton that’s a nursing top too?

6) Simple Skirt

A go-with-everything chic black pencil skirt is a must-buy. It’s your shortcut to staying stylish all pregnancy long. From weekdays to weekends, it can do both and will be one of the hardest working pieces in your wardrobe. I personally wanted to embrace my new pregnancy shape which is why I love my Seraphine soft stretchy pencil skirt as it accentuates my tummy and keeps my silhouette streamlined.

Seraphine Maternity: Discover The Full Story on the Virgin Podcast

Ever wanted to know a little more about the story behind your favourite maternity brand? Last week Seraphine maternity founder Cecile Reinaud talked to Dominic Frisby on Richard Branson’s Virgin Podcast. She opened up about how Seraphine went from a single boutique to revolutionising the maternity fashion industry, going on to become an internationally renowned brand, a celebrity favourite and the preferred maternity brand of the Duchess of Cambridge… all in just over a decade!

Listen online now

From Demi Moore’s nude Vanity Fair cover shot to the rise of the yummy mummy; from inspiration at the royal wedding to dressing the Duchess of Cambridge. Cecile charts Seraphine’s growth against changing attitudes towards pregnancy and maternity fashion, and the astronomic rise of online shopping.

Of course this isn’t the first time that Seraphine Maternity has been recognised by Richard Branson & the Virgin Group. In 2014 we were named the ‘Ones to Watch‘ on his Sunday Times Fast Track 100 list alongside other rapidly growing British brands. And in 2015, Richard’s Branson’s daughter Holly Andrewes was a huge Seraphine fan while expecting her twins Etta & Artie.

Listen online now for the full Seraphine story and some invaluable advice from Cecile to other aspiring entrepreneurs.

Meet the Maternity Dress Every Princess Wants to Wear

What do The Duchess of Cambridge, Crown Princess Victoria of Sweden and Princess Sofia of Sweden all have in common? … Aside from being Princesses of course … the answer is the Seraphine Pleated Maternity Dress!

Princess Sofia of Sweden is the latest royal to fall for our elegant pleated dress, joining her sister-in-law Crown Princess Victoria, and The Duchess of Cambridge. We are thrilled that our navy dress has such a glamorous royal fan club, and it is wonderful to see how each Princess has styled the dress to suit her own personal look.

Princess Sofia

Princess Sofia, who is renowned for her fashionable looks, teamed the navy maternity dress with our Ivory Cropped Peplum Jacket for a meeting with UN ambassadors. She defined her empire waist with a smart self-tie belt and the overall contrast of navy and white brought a fresh touch to the trendy combo.

This isn’t the only Seraphine style that Sofia loves, she also wore our Striped Stretch Cotton Maternity Shirt to meet with business leaders earlier this month.

How lovely was #PrincessSofia today? Finnaly a maternity dress I like on her! Thanks @SeraphineLtd ! pic.twitter.com/smK2nEsH3c

— Tesouras&Tiaras (@TesourasTiaras) March 10, 2016

Crown Princess Victoria

Crown Princess Victoria let the dress do all the talking, adding just a clutch, a stylish pair of navy court shoes and some statement earrings as she welcomed Nobel Peace Prize winners to the royal palace in Stockholm.

A photo posted by seraphinematernity (@seraphinematernity) on Dec 16, 2015 at 2:42am PST

Victoria, who welcomed her second child Prince Oscar earlier this month was a fan of Seraphine maternity wear throughout her pregnancy, commissioning several bespoke outfits for special occasions and choosing a selection of our Luxe Maternity Dresses for official royal engagements. She particularly loved our Bubble Print Maternity Dress, which she wore several times throughout her 9 months.

The Duchess of Cambridge

The Duchess of Cambridge kept the dress under wraps when she wore it for a royal engagement last winter while expecting Princess Charlotte. She displayed her signature style and grace, pairing it with a long dress coat and heels. Of course the Duchess has a well known preference for Seraphine maternity clothes; she looked stunning in our Fuchsia Knot Front Maternity Dress in the first official pictures with Prince George, and favoured our maternity coats while expecting Princess Charlotte.

It is always wonderful when royals favour Seraphine maternity clothes, but to have three Princesses all choose the same dress is a huge honour.

Bump & Style: How to Flatter Your Pregnancy Body Type

As women, we tend to be pretty well acquainted with our own body types. You probably already have a good idea of whether you qualify as an apple, a pear, an hourglass, or goodness knows what other kind of fruit or vegetable; and you’ll know how to dress to make the most of your shape. But once those pregnancy curves come into the equation, you’ll have a whole new set of shapes to style!

Today we want to help you figure out your pregnancy body type, and offer a few tips to help you flatter your new figure.

Many women find that their baby affects more than just their bump. If you’re gaining weight evenly and seem to be rounding out all over – from the usual suspects like hips, boobs and bum to more unusual places like arms, legs and even your face – then you may be a naturally curvy mama.

For you, dressing for your shape is all about elongating your figure, to help you look longer and leaner. Choose soft maternity dresses in a gently form fitting fabric to show off your beautiful bump – our Woven Printed Maternity Dress would be perfect.

Your key accessory is a long waterfall cardigan that matches the length of your dress, which will optically slim and lengthen your silhouette.

If your baby is sitting low, you’ll likely be showing a cute bump just above your hips. There’s a common old wives tale that would have us believe that this means you’re having a boy – while we can’t vouch for that, we can help you to make the most of your new shape!

Your main concern will be to choose styles that are soft at the waistline – anything that puts too much pressure on the bump is going to be a no-no. We suggest a pair of stylish under bump maternity jeans with a long maternity top.

Your key accessory is a cute cropped cardigan to balance you out and draw attention up towards your face.

If your baby is sitting high, it can sometimes feel like your bust and bump are morphing into one! But the good news is with the right styling, you and your high sitting bump can rock some seriously cute maternity outfits.

Your main fashion concern is to define your curves by separating bust and bump – so something like our Nautical Maternity & Nursing Dress with stripes across the top and a plain navy skirt will work wonders for you. Colour blocking top and bottom is also a great idea – why not try a cute blouse with a high-waisted over bump maternity skirt!

Your key accessory is a stylish maternity belt to wrap around and nip in your empire waist.

If you are naturally petite, that baby bump has nowhere to go but out! So while you keep your naturally slim frame, your bump will really pop. With the right maternity clothes, you can play up your pregnancy curves – so don’t be afraid to take risks and have fun with your fashion!

You are one of the lucky ones who can pull off pretty much anything through pregnancy! That being said, you may need a little help in the early stages adding extra curve to your curves. Why not try a cute pair of skinny maternity jeans with a soft ruched maternity top to add a little oomph to your bump. Horizontal stripes and patterns will look great on you – our Printed Side Ruched Maternity Dress is the perfect choice.

Your key accessory is anything to make your look pop – why not try one of our Empire Maternity Belts in silver.

Seraphine on Screen: Paris . New York . Miami . LA

Every mum-to-be wants to look her best through pregnancy, but with the added pressure of being in the public eye, these on-screen mamas have been putting their fashion faith in Seraphine maternity clothes!

From Paris to New York, Miami & L.A., we’re taking a look at some of the TV star mums who’ve styled their bumps in Seraphine.

Starting the tour through TV-land in Seraphine’s spiritual fashion home – Paris; Stunning French TV presenter Vicky Bogaert has been looking stunning in Seraphine maternity dresses throughout her pregnancy. We loved her in our Double Zip Maternity Dress – an ultra chic choice, which she styled beautifully with soft blonde waves and a bold red lip.

A photo posted by Sara Haines (@sarahaines) on Jan 15, 2016 at 9:33am PST

In New York, Good Morning America lifestyle anchor Sara Haines rocked our Circle Print Maternity Dress live on The View, and posted this fierce fashion shot with co-host Raven Symone.

We love the way she toughened up the fitted maternity dress with a cute biker jacket and heels. And her chic monochrome style makes a great contrast to Raven’s signature eclectic look.

A photo posted by Amy Davidson (@amy_davidson) on Feb 11, 2016 at 4:28pm PST

Over in LA, TV star & lifestyle blogger Amy Davidson looked stunning in our Chevron Print Maternity Dress at the baby shower thrown for her by 8 Simple Rules co-star & on-screen sister Kaley Cuoco! The dress set off her gorgeous red hair perfectly, and fit the nautical baby shower theme to a tee.

A photo posted by Amy Davidson (@amy_davidson) on Feb 26, 2016 at 8:33am PST

The mum-to-be was a huge fan of this dress, wearing it and taking stunning pictures in it several times throughout her pregnancy. She posted this gorgeous pic on Instagram shortly before her son was born with the caption: “I’ve been obsessed with this @seraphinematernity dress!” and we can’t get over how stunning she looks in it!

A photo posted by Roxanne Vargas (@roxynbc6) on Jan 20, 2016 at 2:07pm PST

Moving on to Miami now, where NBC6 entertainment reporter and host Roxanne Vargas has been styling it out on screen in Seraphine maternity dresses. The stylish mum-to-be looked gorgeous in our Circle Print Maternity Dress to interview Eva Longoria on NBC6 in the Mix.

A photo posted by Roxanne Vargas (@roxynbc6) on Feb 2, 2016 at 7:35pm PST

Roxanne also chose our best-selling Fuchsia Knot Front Maternity Dress to chat to classical music group The Tenors. This is the same dress chosen by The Duchess of Cambridge for her first official photos with Prince George back in 2013.

Magic 105.4’s Jo Parkerson’s Pregnancy Advice & Styling Tips

Jo Parkerson is the Entertainment and Lifestyle Content Director at Bauer Media UK – the parent company of some of the UK’s biggest magazines and radio stations including Absolute Radio, Magic 105.4, Heat, Grazia & Mother & Baby. But you may know her better as the Presenter behind Magic’s Green Room, interviewing some of the world’s biggest stars – scroll down to see what happened when Jo & Bump met Will Smith! Now expecting her second daughter, Jo shares a few of her pregnancy tips and maternity styling tricks.

1) We love your style! Can you sum it up in 3 words?

Thank you 🙂

High Street lux!

2) How have you been styling your bump? Are you more of a fitted kind of girl, or do you like to keep things loose and flowing?

A mix of the two depending on how I’m feeling and which trimester I’m in! First trimester was definitely loose and flowing hiding the bump. During my 2nd trimester I embarked the bump …once it had popped out and I stopped looking fat! And now at 32 weeks I’m all about loose and flowing …..shift maternity dresses and tights are my go-to-look.

3) Do you have a favourite piece from the Seraphine collection?

I love the Woven printed Maternity Dress and the Faux Leather Panel Maternity Leggings. And the Denim Swing Maternity Dress. Its all lovely!

4) What is the best part about being pregnant?

Not having to hold my tummy in! And feeling like you have a little companion everywhere you go – I’m still blown away by the fact I’m growing another human being inside me!

5) Have you had any weird pregnancy cravings?

Fizzy Water! I can’t get enough of it!

6) We are confiscating your makeup bag – you’re allowed to keep three essential cosmetics. What do you choose?

MAC Mineralize Foundation, Benefit Rollerlash Mascara, Benefit Brow Shaping Kit!

7) Do you have any beauty or styling tips to share with other expectant mums?

Comfort is key…but don’t forget fashion! Invest in some key pieces that make you feel good.

Don’t try and squeeze into your old clothes as soon as you’ve told everyone your good news, embrace your growing bump & treat yourself to some new maternity clothes!

And the obvious …don’t forget to moisturise your bump every day with a bump cream to prevent or reduce stretch marks

8) Finding the perfect balance can be a challenge – if you could have one super power, what would it be & how would you use it?

Never ending energy!

9) Who are your heroes? Can you share your top inspirational women?

Cate Blanchett, Sam Taylor Johnson

10) What was the best piece of advice you received when you were pregnant?

Try and enjoy it and savour the feeling of your baby growing inside you – as once they’ve popped out you won’t remember those amazing kicking sensations or the changes your body went through.

Seraphine’s Top 5 Spring Makeup Trends for 2016

The start of a new season is the perfect time to shake up your makeup routine with a few fresh new looks – why not get a head start today! Colour is the big story this spring – after season upon season of “no-makeup makeup” it’s seems that we can finally start busting out a bold red lip or electric blue liner again! Read on to discover our picks of the top 5 makeup trends to try this SS16…

Always a failsafe option, the classic red lip united makeup artists across the board this season in a specific shade of candy apple red. Seen all over the runways from Jason Wu to DKNY and Oscar de la Renta; the precision applied bold red lip is the perfect partner for a little black maternity dress, and the ultimate way to bring a little extra oomph to any outfit.

From tiny turquoise touches in the corners at Philip Lim, to iridescent butterfly effects at Diane Von Furstenberg and full on powder blue bandit masks at Chanel; designers & makeup artists couldn’t get enough of bold blue eye shadows and liners. There are no rules here – choose your shade, then go as big & bright or as soft & subtle as you like! This look is perfect for pairing with some of our stylish blue maternity dresses.

There are more ways than one to be pretty in pink this season! Usually reserved for the lips and cheeks, this season saw several makeup artists adding a pop of pink to the eyes. From peachy coral shades at Dior and Erdem to bright candy pink at Giamba, done right this trend can be ultra- soft and feminine – just like our Blush Pleated Maternity Skirt or our Pink Gingham Cotton Maternity Dress.

An unexpected twist on the spring summer catwalks this year was a moody injection of dark, rich lipsticks. We love the berry ombre lip stain at Burberry, the high shine dark gloss at Givenchy, and at Miu Miu we saw a dramatic look with berry liner fading into a dark purple shade. Work the trend with minimal eye makeup for a really striking style.

Designers and makeup artists had some serious fun with sparkles this season, and everybody had their own take on the look. We saw subtle fairy dust shimmers across the lids at Delpozo, major swathes of glitter at Creatures of the Wind, and Kate Spade models sported an understated streak of silver just above the lash line. A touch of sparkle is the perfect way to glam up your outfit for the evening – rock the look with our Premium Stretch Denim Maternity Jumpsuit and a glamorous beaded belt.

Back to Work: Revamp Your Working Wardrobe for Pregnancy

Here at Seraphine we’re getting that new year feeling – you know the one. You wake up one morning and realise that you have literally nothing to wear to work. Sounds like it’s time for a work wear wardrobe re-vamp!

When it comes to dressing your bump for the office, the rules are basically the same as they were pre-pregnancy with just a few minor adjustments to flatter your changing figure. Read on for our top tips for professional style in pregnancy…

You Can’t Beat the Classics

Build up the basis of your working wardrobe with classic staples in black, white and grey. A comfy pair of tailored maternity trousers is a must, and you’ll never go wrong with a little black maternity dress. The Seraphine Bump Kit is a great starting point for your professional wardrobe; it offers 4 essential styles to mix, match and accessorise with key pieces from your regular wardrobe!

Add a Pop of Colour

That being said, don’t be afraid to introduce a touch of colour into the mix! Break up your monochromes with colours and patterns for a more feminine look at the office. Pair black or grey trousers with a rich jewel tone maternity blouse, or bring a little more personality to your look with stylish patterned maternity dresses. Small repeating patterns like polka dots will always flatter a bump!

Accessorize All Areas

A post shared by Seraphine Maternity (@seraphinematernity) on Apr 19, 2017 at 11:52am PDT

Complete your look & tie your pregnancy work wear ensemble together with the perfect accessories! A well placed belt will work wonders for your figure, breaking up your outfit and defining your empire waist, while a smart It bag will lend your look that perfect professional edge.

And don’t forget the shoes! When you’re expecting at the office, you need shoes that will look the part, and feel comfy and supportive all day long. Seems like a tall order, but ShoeTherapy has got your back! Their fabulous range of stylish ballerina flats and fashion forward loafers are perfect for your 9 to 5; made with ergonomically engineered soles, and designed to take the strain out of walking.

For more professional style inspiration, check out our maternity work wear selection.

Mummy & Me: Dolce & Gabbana to Harper & Victoria Beckham

Coordinating mummy & me outfits have been big news all season, starting on the runways of Milan and filtering through celebs, fashion bloggers and real mums alike. From Dolce & Gabbana’s stunning AW15 show to stylish celebrity mini-me’s on the FROW – we can’t get enough of this charming matching mum and daughter trend!

It all started at the beginning of this season when Dolce & Gabbana themed their AW15 runway show – Mamma – around stunning mothers and daughters. Their beautiful matching mummy & me dresses sparked a global fashion trend focused entirely on you stylish mums – our favourite kind!

And it’s not just the designers leading the way: Pint-sized celebs including Harper Beckham and North West graced the front rows at fashion week. While super model Coco Rocha’s 10 month old daughter Ioni Conran has her own Instagram account complete with 48,000 followers!

Here at Seraphine, we are always excited to see your snaps, and we especially love the pictures of you with your little ones. Fashion blogger Irina Bond of Bond Girl Glam and her gorgeous 1 year old Vienna rocked adorable coordinating coats at the start of the season, and another stylish mum on Instagram dressed her daughter in a pretty lace dress to match our White Lace Maternity Dress. While Irish fashion blogger and Instagram star Eimear Varian Barry (featured on the blog this week) and her gorgeous daughter Saoirse looked super cute with matching white shirts and hairstyles.

This season the ultimate way to match your little one is to invest in stylish matching coats! Our powder blue Cashmere Blend Maternity Coat, loved by The Duchess of Cambridge while expecting Princess Charlotte, is the perfect partner for the adorable Blue Princess Coat from the Diana Collection, made in the same soft cashmere blend.

Have fun matching mamas!

Rose Quartz & Serenity | Meet the Pantone Colours of the Year 2016

The fashion powers that be have spoken: The Pantone colour of the year 2016 has been announced and for the first time ever there’s two of them! This year Rose Quartz and Serenity are set to team up and take centre stage.

Used as stunning standalone shades or combined as a killer pastel pairing, these colours are designed to promote “mindfulness and well-being as an antidote to modern day stresses.”

Set to define design trends for the year to come, from stylish scatter cushions to lipsticks, winter coats and adorable baby clothes; here are a few of our favourite ways to work the shades of the year…

Rose Quartz & Serenity for Mummy

When it comes to styling the Pantone colours of the year for pregnancy, we have plenty of fashionable options to choose from. Dressing for this trend is all about layering up separate pieces in block colours of each shade. Try pairing our Blush Lace Maternity Cocktail Dress with our Powder Blue Natasha Cashmere Blend Coat. Or why not style our Chevron Print Maternity Dress with pink shoes, accessories and lipstick for a fresh spring look. You could even work the trend at bedtime by slipping on our Blue Polka Dot Nursing Nightie with your favourite fluffy pink slippers and dressing gown!

Rose Quartz & Serenity for Baby

Of course it’s not just you who’d look gorgeous in these pretty pastel shades…. Check out the Diana Award Collection – a beautiful new range of designer baby clothes available exclusively at Seraphine, in glorious pinks and blues and featuring the stunning Diana Pastel Tartan. Fall in love with pretty tartan baby dresses, soft cashmere cardigans and smart coats. And melt over adorable fleece-lined baby booties and charming tartan bonnets.

Rose Quartz & Serenity at Home

When combined in just the right way, Rose Quartz and Serenity harmonise in a room to create a space that’s calming and nostalgic with a surprisingly sleek and modern finish. They make a stunning choice for the nursery, and work wonderfully together in kitchens and bathrooms. When incorporating these shades into your home, Interior Designer Jared Sherman Epps suggests: “Let one colour take the lead and allow the other to act as an accent to create a serene but striking balance.”

Rose Quartz & Serenity in Beauty

This daring colour duo is sure to be a big hit in the beauty world. Sephora have already released their Pantone Universe inspired range complete with lipsticks in both creamy rose quartz and unexpected serenity. Both shades make for beautiful nail polishes, rose quartz is the perfect blush for a fair complexion, and we predict that this trend could even herald the return of retro blue eyeshadow.

For more colourful inspiration check out our Pantone Pinterest Board:
Follow Seraphine Maternity’s board ROSE QUARTZ & SERENITY – 2016 PANTONE COLORS OF THE YEAR on Pinterest.

Styled By You: Real Fashion Mamas Love Seraphine

Happy New Year Mamas! We love to see how you are styling your Seraphine maternity clothes, and are always excited to see your beautiful pictures.

This week we’d like to share some of our favourite snaps from the Real Fashion Mamas of Twitter, Facebook, Pinterest, Instagram & fashion blogs, to give you a little sartorial inspiration to start the New Year in style.

Out & About

From playing in the park to mummy daughter shopping trips and fun family days out at the farm; these mamas are making the most of their maternity leave. They’re taking bumps and babes out for adventures, and looking fabulous while doing it.

Street Style

Taking their maternity style out to the streets, these mums-to-be look simply stunning in Seraphine. Rocking the most stylish maternity dresses, jumpers and leggings, and all expertly accessorised; these mamas are worthy of the hottest street style pages the fashion press has to offer.

Insta-Fashion

Capturing the perfect fashion shot is no mean feat, but these mamas have nailed their insta-style. Beautifully shot and filtered to perfection, these Instagram queens make pregnancy style look easy!

Home is Where the Heart is

As much as we love seeing you all out and about and styled to perfection, it’s almost more special to see those quiet moments at home. A lazy Sunday brunch or snuggles with baby in bed – we love to see you looking comfy, cosy and relaxed in your Seraphine maternity clothes.

Special Occasion

Of course for those occasions that demand a little something special, the Seraphine LUXE collection is always a stylish option. These mamas look absolutely stunning in Seraphine gowns, cocktail dresses and even wedding dresses for pregnancy. We are always honoured to see you looking so wonderful in Seraphine at your special occasions.

We’d like to say a huge thank you to all of our stunning real fashion mamas:

Natalie Bernadotte of Kensington Mums, Marta of MumandHome, LoveJooKim, Irina of BondGirlGlam, Joanna Johansson, Karolina Kurkova, CarmenTheModernMom, Natalia of MaNAa is a Dreamer, Nina of The HSS Feed, @rejane.t, Amaris of LovelyBlondeCloset, Carolina Man Sabel, @quatre_pommes, Lauren Mills of the SundayBeachBlog, @LauraLacquer

Keep sharing your gorgeous pictures in Seraphine!

First Trimester Fashion Tips: How to Hide a Baby Bump

Congratulations – you’re pregnant! You just got the biggest news of your life, but if you aren’t ready to shout it from the rooftops just yet, we are here to help.

As the world begins to open up again, we’ve put together a few top tips on how to hide a baby bump at work, out with friends and even from your nearest and dearest before you’re ready to share the news.

First Trimester Tips At Work

1) Maternity Workwear

While many of us have worked from home this past year, hiding a baby bump at work has not been a problem – it’s easy enough to angle your zoom camera high!

But as we begin to contemplate a gradual return to the office, it’s worth thinking about maternity workwear options. Anything with an empire waist will cinch you in under your bust and glide easily over your figure. Choose one of our stylish empire maternity dresses, or wear a loose fitting blouse, untucked over a comfy pair of black maternity trousers to hide your baby bump at the office.

2) Choose a Partner in Crime

Covering your first trimester tracks at work can be exhausting, so we suggest letting someone at the office in on the secret. They can help you divert attention from tell-tale hospital appointments and inevitable pregnancy symptoms.

Your work bestie is the perfect candidate, though really it could be anyone you trust to keep mum about your impending mummy-hood.

3) Stock up your Snack Drawer

Make sure to have a good supply of plain snacks, mints or gum and water to sip at your desk. Anything that will help in case you come over queasy at work.

First Trimester Tips for Evenings Out

4) Get Sneaky with your Drinks

If you’re not usually one to shy away from a drink, your friends may catch on if you suddenly abstain. If you’re out at a bar, try to order when no one is listening and get a virgin version of your usual – a lemonade or sparkling water can easily be dressed up as a gin & tonic.

If it’s a dinner party setting & somebody pours you a glass of wine without asking, make sure your partner gets a glass of the same & subtly switch glasses each time his starts to go down – if you’re careful, nobody will notice you’re not actually drinking.

If all else fails, claim that you’re detoxing or on antibiotics, or better yet, offer to be the designated driver!

5) Draw Attention Up

Use your clothes and accessories to distract, misdirect & draw attention up towards your face, away from your budding bump. A gorgeous dress with a busy pattern or a lot of detail at the top could do the trick, or try some statement jewellery.

First Trimester Tips for Family Gatherings

6) Balance your Bump

Family gatherings can be tricky – especially if your mum or mother-in-law are on high-alert grandbaby-watch! Wearing shapeless baggy clothes is sure to raise suspicion, so the trick at this stage is to balance out loose tops with more fitted bottoms. Our maternity leggings or skinny jeans would be perfect for pairing with oversized A-line tops for a relaxed weekend look.

7) Layer Up

To really disguise your new curves, layer up with a long draped scarf or cardigan. One of our Long Line Cardigans would be the perfect cover.

8) Time for a Makeover

Been thinking about a new haircut, or experimenting with some new makeup looks? Now is the perfect time to shake up your beauty routine, so that when someone spots something different about you, you can blame it on your new look. It can also help to give you a little boost if you aren’t feeling 100% right now.

Good luck keeping your wonderful secret mamas!