After extensive testing by a panel of experts, as well as a public vote open to all the stylish Absolutely Mama readers, our maternity clothes came out on top & we couldn’t be prouder.
The judges loved the fusion of fashion and function in our range and were also impressed by the scope of our collection.
We offer options for every occasion, from classic maternity dresses & jeans to everyday basics, smart maternity workwear and glamorous evening options for special occasions – everything a stylish expectant mama needs for her nine months.
Of course, Seraphine is no stranger to winning awards – we won the prestigious Queen’s Award for Enterprise in 2015 and have been named several times in The Times’ Fast Track 100 list.
Absolutely Mama is the UK’s leading lifestyle & parenting magazine, providing real-life stories as well as fashion and lifestyle tips for both mamas & little ones.
October was breast cancer awareness month, so last Friday we all donned our pinkest outfits to raise money for Breast Cancer Care.
Everyone got involved, from head office to store staff, and together we raised over £400!
Spot the Seraphine styles on our lovely store staff
Breast cancer care is a UK-based charity, which provides support and information to anyone diagnosed with breast cancer, and we are delighted to support their wonderful work.
And on Monday, Seraphine Founder & CEO Cecile Reinaud braved the freezing temperatures to spend the night sleeping outside as part of the CEO Sleepout in London.
Cecile was one of the top 3 fundraisers in the group, raising over £4000 for Shelter!
Shelter is a fantastic charity providing advice, support & legal services to people struggling with homelessness or bad housing, as well as campaigning at the government level to tackle the causes and consequences of the housing crisis.
Seraphine Founder Cécile Reinaud has spoken out in support of NCT’s #HiddenHalf Campaign, which aims to improve the 6-week postnatal check & get postnatal mental illness out of hiding.
Scroll to the end to see how you can lend your support to this great cause – it only takes a moment!
Cecile Shares Her Struggle with Postnatal Depression
Cécile was unexpectedly blindsided by postnatal depression after the birth of her first son.
Like countless other new mums, she suffered in silence and did not receive the help she needed.
Cécile says: “Postnatal mental illness cannot continue to be a taboo! Let’s talk about it.”
Cecile with her two sons – Lorenz, 15 & Florian, 10
Cécile said: “I have suffered postnatal depression myself, and it was undoubtedly one of the hardest times of my life.”
“In my case, I think if I had received more support, it would have helped me to overcome that condition faster and with less difficulty and it wouldn’t have left such hard scars.”
Mental health problems affect at least 1 in 10 women during pregnancy or the first year after birth.
But around half of new mothers’ mental health problems don’t get picked up at all.
NCT are campaigning at the government level to get full funding for the six-week maternal postnatal check so that health professionals have the time to give all new mothers their own appointment, rather than squeezing it in with an examination of their baby.
Join the campaign here and help us change the system
It’s no secret – growing a human can be hard work. Your body is doing amazing things right now & you deserve to be pampered.
Luckily, we’ve got just the thing…. Introducing our brand new Bump Treat Box – the ultimate in mum-to-be gifts – including a carefully curated collection of treats designed to delight expectant mums.
Compact & ultra-convenient, this is a must-have for families on-the-go. The travel changing mat folds up & slips inside the smart pouch, allowing room for nappies & wipes.
Slip it into your changing bag – it’s the perfect grab & go kit for quick changes.
The perfect pair of black leggings for pregnancy, these are ideal for staying active or relaxing at home. Made in the softest bamboo viscose, they adapt to your changing shape, allowing your skin to breathe & gently wicking away sweat.
Offering unbeatable support, flawless coverage and all-day comfort, they’re ideal for everyday wear.
Pregnancy-safe & utterly indulgent, enjoy 2 luxury stretch mark-preventing products in 1. The hydro-based cream works on the skin’s surface to soothe and hydrate, while the blend of natural oils penetrates deep into the skin to help prevent stretch marks.
Made with Indian gooseberry extract, Unity Beauty Essentials products are vegan-friendly & not tested on animals.
This luxurious body butter is specially designed for pregnancy – it’s ideal for skin in need of pampering. Locking in nutrients, it provides immediate relief for dry, tight & itchy skin – perfect for the hands & body.
Dead Sea salts have been renowned for their therapeutic properties since ancient times. Dissolve a cup in your bath to help relax tired muscles while soothing & softening dry itchy skin, or sit back & relax with a mineral-rich foot soak.
From luxury skincare to maternity must-haves – The Bump Treat Box is the perfect present for mums-to-be. For even more gifting ideas browse our stylish selection of gifts for mums online.
This week Seraphine is proud to celebrate World Breastfeeding Week 2018.
We’ve put together this video, staring new mum Jen & her 7-day-old baby daughter Eva, to showcase how our collection of beautiful nursing clothes is designed to help you make the most of those first precious moments at home with your newborn.
Watch the Video
Nothing compares to those first days – holding your little one close, taking the time to get to know each other and falling deeper in love every day.
We spent the day together with Jen & her family at their London home, capturing these special everyday moments.
Here at Seraphine, we are with you every step of the way – from the first trimester to the fourth and beyond.
Offering effortless style & easy access for breastfeeding, each piece in our nursing clothes collection is expertly tailored, with you and your little one in mind.
You can find all the styles featured in the video (including Eva’s adorable organic cotton baby grows) online – in the World Breastfeeding Week Edit.
Seraphine is delighted to introduce its brand new flagship maternity store in Paris! From London to Paris, New York, Hong Kong & Dubai, Seraphine maternity stores are found across the world’s top fashion capitals.
In the immortal words of Audrey Hepburn… Paris is always a good idea. The spiritual home of style, Paris is home to top fashion houses like Dior, Chanel, Givenchy & more. Located on stunning Place Saint Sulpice, in Paris’ fashionable 6th arrondissement, Seraphine slots in alongside other high-end designers Vanessa Bruno, Comptoir des Cotonniers and the Yves Saint Laurent flagship store. And for those with a sweet tooth, you can find top French pâtisseries, Pierre Hermé & Ladurée close by.
An impressive vaulted glass ceiling floods the space with light, bringing the airy feeling of the plaza inside. The Paris maternity store is spacious and glamorously appointed, with an elegant crystal chandelier bringing a touch of sparkle to your shopping experience.
Seraphine founder Cecile travelled to Paris to oversee final preparations before opening the store. She said: “I am delighted to be opening our new maternity store in Paris. Parisian chic is so much a part of our aesthetic that it feels like coming home.”
Where to Buy Maternity Clothes In Paris
The full complement of Seraphine maternity clothes is available to browse and buy in our Paris maternity store. From stunning maternity dresses and jeans to chic accessories and changing bags. For special occasions, our luxe collection of maternity evening wear offers a wealth of glamorous options. And for after the baby is born, you’ll love the Diana Collection, our beautiful range of baby clothes.
Paris is the ultimate destination for a romantic weekend getaway, and Place Saint Sulpice is the perfect destination for a spot of retail therapy followed by macarons and a coffee – sounds like heaven to us!
As women, the ability to fall pregnant and have children is something many of us take for granted growing up. It is often all too easy to assume that everything will fall naturally into place when the time comes. But, as anyone who has struggled with infertility will know, things don’t always work out exactly as we’d planned. Last week, author Izzy Judd, wife of McFly drummer Harry, opened up to Lorraine about their IVF journey.
Watch Izzy Talk IVF on TV
Izzy has documented her struggle to become a mum in her new book Dare to Dream – it follows her story from infertility, through IVF and the heartbreak of miscarriage, to the joy of welcoming her healthy baby girl Lola and the miracle of conceiving baby number 2 naturally.
The book takes an open and honest look at the anxiety and loneliness that Izzy, like so many other women, felt along the way, while also sharing some of the things that helped her through the darkest moments.
“The struggle for a baby, the heartache of miscarriage and the happiness of finally falling pregnant with Lola after IVF have inspired me to share my own experiences, in the hope that they will bring comfort to those going through their own fertility struggles, and help the family & friends supporting them. My greatest wish is that, by telling my own story, I can be a companion to others and help them to feel less alone – that we are in this together.”
Prince William and Prince Harry joined together at the inaugural Diana Award ceremony to pay tribute to their late mother’s legacy and to present The Legacy Award. Read on to find out more about this amazing charity, and the beautiful baby clothes that donate 12% of their price to the cause.
As a great supporter of the charity, Seraphine founder Cecile Reinaud was delighted to attend the inspiring evening held at St James’ Palace.
She said: “I am so proud to support The Diana Award – especially on a night like tonight, when it’s clear to see the amazing good that it encourages and recognizes. We are delighted to donate 12% of all sales of our Diana Collection baby clothes to this amazing cause.”
The Diana Collection, our range of adorable baby dresses, cardigans, baby grows, accessories and baby blankets is made in the softest cotton and cashmere, and is available exclusively at Seraphine. Prices start at just £15, and 12% of each purchase is donated directly to The Diana Award. These charming baby outfits are not only cute and comfy for your little ones, but they help support a truly worthy cause!
The Diana Award is the charity set up in memory of Princess Diana, which works to keep her legacy alive by recognizing outstanding young people who are making a difference within their communities.
Prince William made a touching speech on the night, saying:
“This summer marks 20 years since our mother died. She achieved so much in her life. From helping to shatter the stigma around aids, to fighting to ban landmines and supporting the homeless — she touched the lives of millions. The truth is, though, that she was taken at only 36, just slightly older than I am today. But of course, we can never know what our mother would have gone on to do. But in one sense, Harry and I feel that our mother lives on in the countless acts of compassion and bravery that she inspires in others.”
Watch the video to find out more
Prince Harry echoed his brother’s sentiments, adding:
“Our mother once said that if we all play our part in making our children feel valued, the result will be tremendous. This result was tremendous.”
Ever wanted to take a look inside the wardrobes of the glamorous and famous? Well this week, Seraphine founder Cecile Reinaud was interviewed for an ITVBe documentary which offered a sneak peek inside the wardrobe of one of the biggest style icons of our time – The Duchess of Cambridge!
Watch the Video
Cecile Reinaud was interviewed alongside other celebrity stylists and royal fashion experts to give her insights for ITVBe’s exclusive new documentary, Kate’s Wardrobe Secrets.
Speaking from the Seraphine head office in Notting Hill, Cecile opened up about what it was like to dress the Duchess through her pregnancy, sharing her memories of the day that those beautiful first official pictures with Prince George were released – The Duchess smiling and looking utterly radiant in our signature knotted dress.
Here at Seraphine, we are known for dressing all the top Hollywood celebrities through their pregnancies – everyone from Gwen Stefani, Anne Hathaway and Mila Kunis to Kate Winslet, Jessica Alba and Marion Cotillard are fans of our maternity clothes. But none of these stars has anything like the same selling power as the Duchess. Cecile shares her insights as to why this might be:
“Kate is an icon – she’s almost like a myth, so everybody wants a little piece of that Princess fairy tale. By buying what she’s wearing, you get that fairy tale in your wardrobe, and I think that is why the Kate effect is so strong and unparalleled by any other celebrities.”
The Duchess of Cambridge invested in Seraphine styles several times throughout both of her pregnancies, choosing flattering summer maternity dresses while she was expecting Prince George, and classic maternity coats through her winter pregnancy with Princess Charlotte. The Marina Maternity Coat was a particular favourite of hers, which she chose for her iconic arrival in New York on the royal couple’s first official visit to the States.
Great news mamas! We are now offering a free personal shopping service, available exclusively at the Seraphine Kensington boutique!
Shopping for maternity clothes gives you a unique opportunity to recreate your wardrobe from scratch. This can be fantastic fun, but it can also feel a little overwhelming if you’re not sure where to start. You may need maternity dresses, tops, jeans, pyjamas, even maternity & nursing bras… and that’s just for day to day dressing. What about maternity swimwear, sportswear, work wear, a changing bag or special occasion outfits for events, parties or weddings for pregnancy and afterwards.
Well that’s where a complimentary session with one of our expert maternity stylists could make all the difference. Our stylists know the Seraphine collection inside out, as well as all the insider tricks when it comes to flattering a baby bump! Your one-on-one appointment will be arranged for after usual trading hours, so you and your stylist will have the whole store to yourselves. She will take the time to get to know you, in order to make personalised fashion suggestions based on your style, your budget and what you need from your maternity clothes.
And the best part? … These styling sessions are completely free of charge and there’s no pressure to buy – it’s a win win!
Personal shopping appointments must be made at least a week in advance, and are available at our Kensington maternity store on Mondays, Tuesdays and Wednesdays, beginning at 6.00pm and lasting up to an hour.
So what are you waiting for? A private personal shopping appointment is the perfect way to kick start your maternity fashion collection in a nice relaxed environment. With an expert stylist on hand to offer advice and styling tips, you’re sure to come away with a selection of pieces that are perfect for you.
You mothers are amazing. Creating brand new tiny humans and then caring for them 24/7 is exhausting, and yet there you are at all hours of the day and night, giving your all – mind, body & soul – for your precious little ones. And the best part is… you probably wouldn’t have it any other way!
You deserve to be celebrated every single day, and with Mother’s Day coming up this weekend we have plenty planned in honour of the occasion! From a fabulous special offer, to in-store events across the UK, to an exclusive Facebook Live interview with Seraphine founder Cecile Reinaud!
Pay a visit to one of our four UK maternity stores this Saturday 25th of March for a special pre-Mother’s Day treat! There’ll be complementary drinks and nibbles on offer, making it the perfect opportunity to take advantage of the 20% off dresses offer. AND as a one-day-only, in-store exclusive, we’re offering 10% off the rest of the collection too!
If you’re a London local, and are able to pay a visit to our flagship maternity store on Kensington High Street, there will be a few extra treats on offer. Drop in for a complimentary manicure, courtesy of Timi Beauty, and don’t forget to pick up your free goody bag when you spend over £75!
All this week, Hello! Magazine have been staging an array of special events and interviews to celebrate Mother’s Day, and Seraphine founder, Cecile Reinaud kicked off proceedings in style with an exclusive interview on Facebook Live.
Watch the Interview Now
Cecile shared her expert maternity fashion tips for pregnant mamas, and talks about her experience of dressing The Duchess of Cambridge along with other celebrity mamas including Marion Cotillard, Gwen Stefani & Anne Hathaway.
She also opened up about how her own two pregnancies helped her to hone her ideas for Seraphine maternity clothes. Testing out new products on herself while expecting her two boys really allowed her to focus in on the things that pregnant women are looking for in their maternity clothes: comfort, fit and fashion!
Stunning actress Sarah Roemer simply glowed this week in a full Seraphine LUXE ensemble at a glamorous LA film premier. The star looked almost ethereal in the stylish ensemble, as proud husband Chad Michael Murray laid a protective hand over her bump.
The stylish LUXE Collection ensemble works wonderfully together – each piece bringing out the best in the other. We think it would be the perfect outfit for a smart spring event or formal party.
And Sarah isn’t the only stylish celebrity mama to love our chic lace maternity dresses! Gorgeous actress & blogger Eva Amurri Martino looked equally incredible in the same style at her baby shower, before her son Major was born.
