The latest Seraphine news | Seraphine Blog

Introducing the Bump Treat Box – The Ultimate Mum-to-be Gift

It’s no secret – growing a human can be hard work. Your body is doing amazing things right now & you deserve to be pampered.

Luckily, we’ve got just the thing…. Introducing our brand new Bump Treat Box – the ultimate in mum-to-be gifts – including a carefully curated collection of treats designed to delight expectant mums.

So, What’s in the Bump Treat Box?

Individually, these gifts are worth over £110, but when you buy the Bump Treat Box, you can have it all for just £69!

Seraphine Travel Changing Mat & Pouch

Compact & ultra-convenient, this is a must-have for families on-the-go. The travel changing mat folds up & slips inside the smart pouch, allowing room for nappies & wipes.

Slip it into your changing bag – it’s the perfect grab & go kit for quick changes.

Find out more about the travel changing mat

Seraphine Bamboo Maternity Leggings

The perfect pair of black leggings for pregnancy, these are ideal for staying active or relaxing at home. Made in the softest bamboo viscose, they adapt to your changing shape, allowing your skin to breathe & gently wicking away sweat.

Offering unbeatable support, flawless coverage and all-day comfort, they’re ideal for everyday wear.

Find out more about the black maternity leggings

Unity Beauty Essentials Stretch Mark Cream + Oil

Pregnancy-safe & utterly indulgent, enjoy 2 luxury stretch mark-preventing products in 1. The hydro-based cream works on the skin’s surface to soothe and hydrate, while the blend of natural oils penetrates deep into the skin to help prevent stretch marks.

Made with Indian gooseberry extract, Unity Beauty Essentials products are vegan-friendly & not tested on animals.

Find out more about the stretch mark cream + oil

Unity Beauty Essentials Intensive Body Nourisher

This luxurious body butter is specially designed for pregnancy – it’s ideal for skin in need of pampering. Locking in nutrients, it provides immediate relief for dry, tight & itchy skin – perfect for the hands & body.

Find out more about the body nourisher

Westlab Soothing Dead Sea Salt

Dead Sea salts have been renowned for their therapeutic properties since ancient times. Dissolve a cup in your bath to help relax tired muscles while soothing & softening dry itchy skin, or sit back & relax with a mineral-rich foot soak.

Find out more about the Dead Sea salt

From luxury skincare to maternity must-haves – The Bump Treat Box is the perfect present for mums-to-be. For even more gifting ideas browse our stylish selection of gifts for mums online.

Treat yourself or someone you love today!

Seraphine Celebrates World Breastfeeding Week 2018 – Watch the Video

This week Seraphine is proud to celebrate World Breastfeeding Week 2018.

We’ve put together this video, staring new mum Jen & her 7-day-old baby daughter Eva, to showcase how our collection of beautiful nursing clothes is designed to help you make the most of those first precious moments at home with your newborn.

Watch the Video

Nothing compares to those first days – holding your little one close, taking the time to get to know each other and falling deeper in love every day.

We spent the day together with Jen & her family at their London home, capturing these special everyday moments.

Here at Seraphine, we are with you every step of the way – from the first trimester to the fourth and beyond.

Offering effortless style & easy access for breastfeeding, each piece in our nursing clothes collection is expertly tailored, with you and your little one in mind.

You can find all the styles featured in the video (including Eva’s adorable organic cotton baby grows) online – in the World Breastfeeding Week Edit.

Discover more stylish Maternity Pyjamas & Nursing Nightwear online

Wishing you a wonderful World Breastfeeding Week.

Maternity Store in Paris: Introducing Seraphine’s Flagship French Store

Seraphine is delighted to introduce its brand new flagship maternity store in Paris! From London to Paris, New York, Hong Kong & Dubai, Seraphine maternity stores are found across the world’s top fashion capitals.

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In the immortal words of Audrey Hepburn… Paris is always a good idea. The spiritual home of style, Paris is home to top fashion houses like Dior, Chanel, Givenchy & more. Located on stunning Place Saint Sulpice, in Paris’ fashionable 6^th arrondissement, Seraphine slots in alongside other high-end designers Vanessa Bruno, Comptoir des Cotonniers and the Yves Saint Laurent flagship store. And for those with a sweet tooth, you can find top French pâtisseries, Pierre Hermé & Ladurée close by.

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An impressive vaulted glass ceiling floods the space with light, bringing the airy feeling of the plaza inside. The Paris maternity store is spacious and glamorously appointed, with an elegant crystal chandelier bringing a touch of sparkle to your shopping experience.

Seraphine founder Cecile travelled to Paris to oversee final preparations before opening the store. She said: “I am delighted to be opening our new maternity store in Paris. Parisian chic is so much a part of our aesthetic that it feels like coming home.”

Where to Buy Maternity Clothes In Paris

The full complement of Seraphine maternity clothes is available to browse and buy in our Paris maternity store. From stunning maternity dresses and jeans to chic accessories and changing bags. For special occasions, our luxe collection of maternity evening wear offers a wealth of glamorous options. And for after the baby is born, you’ll love the Diana Collection, our beautiful range of baby clothes.

Paris is the ultimate destination for a romantic weekend getaway, and Place Saint Sulpice is the perfect destination for a spot of retail therapy followed by macarons and a coffee – sounds like heaven to us!

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Shop the look: Heart Keys Maternity Wrap Dress

IVF Success Story: Izzy Judd Talks to Lorraine About her Fertility Struggles

As women, the ability to fall pregnant and have children is something many of us take for granted growing up. It is often all too easy to assume that everything will fall naturally into place when the time comes. But, as anyone who has struggled with infertility will know, things don’t always work out exactly as we’d planned. Last week, author Izzy Judd, wife of McFly drummer Harry, opened up to Lorraine about their IVF journey.

Watch Izzy Talk IVF on TV

Izzy has documented her struggle to become a mum in her new book Dare to Dream – it follows her story from infertility, through IVF and the heartbreak of miscarriage, to the joy of welcoming her healthy baby girl Lola and the miracle of conceiving baby number 2 naturally.

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Izzy wears the Seraphine blouse, shop it here: White Flutter Sleeve Maternity Blouse

The book takes an open and honest look at the anxiety and loneliness that Izzy, like so many other women, felt along the way, while also sharing some of the things that helped her through the darkest moments.

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Izzy says:

“The struggle for a baby, the heartache of miscarriage and the happiness of finally falling pregnant with Lola after IVF have inspired me to share my own experiences, in the hope that they will bring comfort to those going through their own fertility struggles, and help the family & friends supporting them. My greatest wish is that, by telling my own story, I can be a companion to others and help them to feel less alone – that we are in this together.”

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Izzy wears the Seraphine polka dot blouse, shop it here: Polka Dot Maternity Blouse

To find out more, follow Izzy on Instagram @Mrs_Izzyjudd and check out her book Dare to Dream.

Diana Award: Prince William & Prince Harry Pay Tribute to Their Mother’s Legacy

Prince William and Prince Harry joined together at the inaugural Diana Award ceremony to pay tribute to their late mother’s legacy and to present The Legacy Award. Read on to find out more about this amazing charity, and the beautiful baby clothes that donate 12% of their price to the cause.

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As a great supporter of the charity, Seraphine founder Cecile Reinaud was delighted to attend the inspiring evening held at St James’ Palace.

She said: “I am so proud to support The Diana Award – especially on a night like tonight, when it’s clear to see the amazing good that it encourages and recognizes. We are delighted to donate 12% of all sales of our Diana Collection baby clothes to this amazing cause.”

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The Diana Collection, our range of adorable baby dresses, cardigans, baby grows, accessories and baby blankets is made in the softest cotton and cashmere, and is available exclusively at Seraphine. Prices start at just £15, and 12% of each purchase is donated directly to The Diana Award. These charming baby outfits are not only cute and comfy for your little ones, but they help support a truly worthy cause!

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The Diana Award is the charity set up in memory of Princess Diana, which works to keep her legacy alive by recognizing outstanding young people who are making a difference within their communities.

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Prince William made a touching speech on the night, saying:

“This summer marks 20 years since our mother died. She achieved so much in her life. From helping to shatter the stigma around aids, to fighting to ban landmines and supporting the homeless — she touched the lives of millions. The truth is, though, that she was taken at only 36, just slightly older than I am today. But of course, we can never know what our mother would have gone on to do. But in one sense, Harry and I feel that our mother lives on in the countless acts of compassion and bravery that she inspires in others.”

Watch the video to find out more

Prince Harry echoed his brother’s sentiments, adding:

“Our mother once said that if we all play our part in making our children feel valued, the result will be tremendous. This result was tremendous.”

We couldn’t agree more.

Seraphine Founder Cecile Reinaud Talks About Dressing Royalty & A-Listers

Ever wanted to take a look inside the wardrobes of the glamorous and famous? Well this week, Seraphine founder Cecile Reinaud was interviewed for an ITVBe documentary which offered a sneak peek inside the wardrobe of one of the biggest style icons of our time – The Duchess of Cambridge!

Watch the Video

Cecile Reinaud was interviewed alongside other celebrity stylists and royal fashion experts to give her insights for ITVBe’s exclusive new documentary, Kate’s Wardrobe Secrets.

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Speaking from the Seraphine head office in Notting Hill, Cecile opened up about what it was like to dress the Duchess through her pregnancy, sharing her memories of the day that those beautiful first official pictures with Prince George were released – The Duchess smiling and looking utterly radiant in our signature knotted dress.

You can buy the Duchess’s famous Fuchsia Knotted Maternity Dress or her Blossom Knot Front Maternity Dress here.

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Here at Seraphine, we are known for dressing all the top Hollywood celebrities through their pregnancies – everyone from Gwen Stefani, Anne Hathaway and Mila Kunis to Kate Winslet, Jessica Alba and Marion Cotillard are fans of our maternity clothes. But none of these stars has anything like the same selling power as the Duchess. Cecile shares her insights as to why this might be:

“Kate is an icon – she’s almost like a myth, so everybody wants a little piece of that Princess fairy tale. By buying what she’s wearing, you get that fairy tale in your wardrobe, and I think that is why the Kate effect is so strong and unparalleled by any other celebrities.”

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The Duchess of Cambridge invested in Seraphine styles several times throughout both of her pregnancies, choosing flattering summer maternity dresses while she was expecting Prince George, and classic maternity coats through her winter pregnancy with Princess Charlotte. The Marina Maternity Coat was a particular favourite of hers, which she chose for her iconic arrival in New York on the royal couple’s first official visit to the States.

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Watch the clip here or check out the full documentary on itv catch up.

Find out more about The Duchess of Cambridge’s maternity style:

The Duchess of Cambridge Celebrates her Birthday

The Duchess of Cambridge Meets the Woman who Dresses America

Book Your Personal Shopping Appointment at our Kensington Maternity Store!

Great news mamas! We are now offering a free personal shopping service, available exclusively at the Seraphine Kensington boutique!

Shopping for maternity clothes gives you a unique opportunity to recreate your wardrobe from scratch. This can be fantastic fun, but it can also feel a little overwhelming if you’re not sure where to start. You may need maternity dresses, tops, jeans, pyjamas, even maternity & nursing bras… and that’s just for day to day dressing. What about maternity swimwear, sportswear, work wear, a changing bag or special occasion outfits for events, parties or weddings for pregnancy and afterwards.

Well that’s where a complimentary session with one of our expert maternity stylists could make all the difference. Our stylists know the Seraphine collection inside out, as well as all the insider tricks when it comes to flattering a baby bump! Your one-on-one appointment will be arranged for after usual trading hours, so you and your stylist will have the whole store to yourselves. She will take the time to get to know you, in order to make personalised fashion suggestions based on your style, your budget and what you need from your maternity clothes.

And the best part? … These styling sessions are completely free of charge and there’s no pressure to buy – it’s a win win!

Personal shopping appointments must be made at least a week in advance, and are available at our Kensington maternity store on Mondays, Tuesdays and Wednesdays, beginning at 6.00pm and lasting up to an hour.

So what are you waiting for? A private personal shopping appointment is the perfect way to kick start your maternity fashion collection in a nice relaxed environment. With an expert stylist on hand to offer advice and styling tips, you’re sure to come away with a selection of pieces that are perfect for you.

Click to find out more and to book your personal shopping appointment today!

Mother’s Day Special: This Week’s Events, Offers & Exclusives!

You mothers are amazing. Creating brand new tiny humans and then caring for them 24/7 is exhausting, and yet there you are at all hours of the day and night, giving your all – mind, body & soul – for your precious little ones. And the best part is… you probably wouldn’t have it any other way!

You deserve to be celebrated every single day, and with Mother’s Day coming up this weekend we have plenty planned in honour of the occasion! From a fabulous special offer, to in-store events across the UK, to an exclusive Facebook Live interview with Seraphine founder Cecile Reinaud!

Seraphine Maternity Store Events

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Pay a visit to one of our four UK maternity stores this Saturday 25^th of March for a special pre-Mother’s Day treat! There’ll be complementary drinks and nibbles on offer, making it the perfect opportunity to take advantage of the 20% off dresses offer. AND as a one-day-only, in-store exclusive, we’re offering 10% off the rest of the collection too!

If you’re a London local, and are able to pay a visit to our flagship maternity store on Kensington High Street, there will be a few extra treats on offer. Drop in for a complimentary manicure, courtesy of Timi Beauty, and don’t forget to pick up your free goody bag when you spend over £75!

Cecile Reinaud Goes Live

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All this week, Hello! Magazine have been staging an array of special events and interviews to celebrate Mother’s Day, and Seraphine founder, Cecile Reinaud kicked off proceedings in style with an exclusive interview on Facebook Live.

Watch the Interview Now

Cecile shared her expert maternity fashion tips for pregnant mamas, and talks about her experience of dressing The Duchess of Cambridge along with other celebrity mamas including Marion Cotillard, Gwen Stefani & Anne Hathaway.

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She also opened up about how her own two pregnancies helped her to hone her ideas for Seraphine maternity clothes. Testing out new products on herself while expecting her two boys really allowed her to focus in on the things that pregnant women are looking for in their maternity clothes: comfort, fit and fashion!

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Happy shopping mamas – wishing you all a wonderful Mother’s Day!

Baby Shower Ideas at Seraphine: Pink & Blue for 2 Beautiful Bumps

Looking for baby shower ideas? This week at Seraphine we threw a surprise baby shower for two lovely ladies from our design team, Iryna and Jo!

Both mamas are due in March – believe it or not, they were originally given the same due date! And we thought we’d take the opportunity to wish them the best and send them off on their maternity leave in style.

A photo posted by seraphinematernity (@seraphinematernity) on Jan 23, 2017 at 10:10am PST

Iryna is expecting a little girl – a sister for her 11 year old son, and for first-time-mum Jo the sex will be a surprise! Both ladies looked lovely in Seraphine maternity and nursing tops styled with blue maternity jeans.

When it came to baby shower décor and catering, a traditional pink and blue theme worked perfectly. Homemade cakes, marshmallows and pink lemonade went down a storm, while matching pink and blue balloons and table ware completed the look. It was pretty darned adorable – if we do say so ourselves!

Check out our best maternity dresses for baby showers

Talking to the ladies at the shower it’s clear that being pregnant and working at Seraphine certainly has its perks! Iryna said:

“It has been brilliant – it’s a really supportive atmosphere! The best thing is to have access to try on all the samples before they go on sale and to buy pieces you love with the great staff discount! I had my first son 11 years ago and remember how difficult it was to find something nice and comfortable to wear. It has been very easy to dress up the bump for work with the magnificent choice of maternity clothes Seraphine has to offer.”

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If you’re planning a baby shower and are looking for a little extra inspiration, don’t miss our beautiful baby shower ideas on Pinterest!

We are so proud of our lovely mums-to-be, and wish them all the best as they get set to take some time off before their little bundles of joy make their big debuts!

Maternity Fashion, Mocktails & Manicures at the Kensington Maternity Store!

Last Saturday we were thrilled to welcome a stylish crowd of London mamas to our flagship Kensington maternity store for an exclusive maternity fashion shopping event!

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Guests enjoyed delicious mocktails and cupcakes courtesy of Primrose Bakery while they mingled, taking the chance to explore our brand new autumn winter maternity clothes collection.

Our new season maternity fashion proved a huge hit on the day, and many mamas simply couldn’t leave without taking home a few of their favourite pieces. Maternity jeans were a popular choice, as were the adorable baby clothes of the Diana Collection.

Offering the perfect break after a busy morning of retail therapy, our pop-up pampering corner did a roaring trade. Guests were treated to complementary mini-massages courtesy of L’Occitane and manicures by Timi Beauty.

To round off the fun, guests who spent over £75 on the day took home a luxury goody bag with fantastic freebies from Kitch, Beaming Baby, Neom Organics, Keri Kit, The Body Shop, L’Occitane, Neal’s Yard & Mama Mio!

You can discover our new collection for yourself at our maternity stores in Kensington, Marylebone, Battersea or Leeds. Or simply shop online and explore the range from the comfort of your own sofa!

Maternity Clothes Online… The Seraphine Site has a Brand New Look

Notice anything different about us lately?

Séraphine has just had a website makeover – shopping maternity clothes online has never been so stylish!

Our tech stylists have been hard at work behind the scenes, making beautiful things happen online, and we can’t wait to show you our new look. We’ve revamped our site with fabulous new shopping features, easy-to-use navigation, & a sparkly new look from top to toe. It’s all designed to perfectly showcase our gorgeous maternity fashion collections. And the best part is – whether you’re shopping maternity clothes online from your laptop, tablet or mobile, the Séraphine site will look just as chic, whatever size your screen!

Don’t be fooled – this is much more than just a fresh coat of nail polish! Take a look around our new site and you’ll discover entirely new ways to shop maternity clothes online. Now you can filter your view by size, by price, by colour and even by celebrities, to find the perfect new additions to your maternity fashion collection…. You’re welcome!

And speaking of getting a whole new look… it’s not just our website that deserves a brand new style! While you’re exploring our beautiful new site, don’t forget to check out our new season maternity wear collections to find your own gorgeous new look for autumn! Order your free copy of our AW16 brochure today and be the first to shop the hottest new styles.

We are in love with our new look – now it’s your turn!

Happy shopping mamas!

Seraphine Ballet Pumps: Founder Cecile Reinaud Presents the Collection

Allow me to introduce you to my little style secret… The Seraphine Ballet Pumps!

Yes, they’re gorgeous, but that’s just the beginning…

Meet the Best Maternity Shoes!

While pregnant with my youngest, Florian, I suffered with terrible back pain and was advised to try orthopaedic shoes. When I saw the sorry selection on offer, I knew that I had to do something.

I designed the iconic Seraphine ballet pumps to be a stylish alternative with real health benefits. They support your body’s natural alignment and massage your feet as you walk, helping to boost circulation and relieve aches and pains. And of course it goes without saying that they pair beautifully with our range of stylish maternity clothes – perfect for pregnancy!

The Science Behind the Shoes

The patented technology features a hot pink insole with raised elements, designed by a leading orthopedic surgeon. It supports & massages your feet as you walk, optimising balance and posture, and minimising muscle strain, while the ergonomic integrated wedge heel provides fantastic bounce and support.

Basically, these shoes will help to ease aches & pains, boost circulation, improve your posture and can even help to tone your legs & minimise cellulite!

And of course you don’t have to be pregnant to enjoy the amazing posture correcting comfort of Seraphine ballet flats – they’re perfect for days on-the-go running around after the little ones. Team them with one of our stylish designer changing bags for an easy everyday look.

Since launching in 2011, these shoes have had rave reviews from fashion editors, bloggers, mums & medical professionals alike. These stylish ballet flats & loafers offer a comfy option with real health benefits – perfect for before, during & after pregnancy.

Give the Seraphine ballet pumps a try & I promise they’ll put a spring in your step!

Cecile X