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Get Set to Celebrate World Breastfeeding Week 2015!

Happy World Breastfeeding Week mamas! Here at Seraphine we believe that you should feel free to feed your baby wherever, whenever, and however works best for you. Breastfeeding is a healthy and natural way of feeding your baby, and we are gearing up for an empowering week of positive messages and beautiful nursing images.

To celebrate the week, we’re offering 20% OFF across our nursing tops collection, AND we’re giving you the chance to win a gorgeous Bamboo Nursing Shawl! Read on to find out more…

We are passionate believers that breastfeeding your baby should not hold you back – you should feel confident to nurse on-the-go, out on the town and even at the office. Our fashion forward nursing clothes are designed with discreet opening systems including poppers, zips, secret double layers and integrated modesty covers, to help make breastfeeding discreet, simple and stylish.

All this week, we are offering a fantastic 20% off across our Nursing Tops collection! Simply browse our Nursing Tops category, select your favourite styles, then enter the code: BABY20 when you reach the checkout.

Take inspiration from some of the most fashionable celebrity mamas around, and discover the styling potential of Seraphine nursing clothes: The Duchess of Cambridge chose our Fuchsia Knot Front Dress for her first pictures with Prince George, super model Doutzen Kroes and Hollywood actress Mila Kunis both loved our Neon Pink Striped Nursing Tank Top, and former Pussycat Doll Kimberly Wyatt couldn’t get enough of our Brown Bamboo Nursing Shawl.

Share your #SeraphineBrelfie

The taboo the subject of breastfeeding once held over us is finally starting to unravel, and nursing mums everywhere are coming out of the closet – so to speak – and sharing beautiful breastfeeding selfies online. Led by a wave of positive images from some of the most glamorous mamas on the planet including Doutzen Kroes, Miranda Kerr, Gisele Bundchen, Jaime King, Blake Lively, Olivia Wilde and Gwen Stefani to name but a few, we are loving the #brelfie trend.

Check out our stunning collection of nursing bras now & take your own!

Win a signature Seraphine nursing shawl!

To celebrate World Breastfeeding Week starting this Saturday, we’re asking you mamas to share your own breastfeeding selfie in Seraphine! To enter the competition, simply post your pic to any social media channel using the hashtag #SeraphineBrelfie and don’t forget to tag Seraphine so that we can see it. At the end of the week, we’ll pick 3 of our favs to win!

Time to get shopping and snapping; we can’t wait to see your beautiful brelfies in Seraphine!

*Offer available on items in the ‘nursing tops’ category only, until 07/08/2015

Nautical Maternity Style Inspiration with Real Fashion Mamas

You can’t beat a touch of nautical maternity style for summer! Whether you’re jetting off for a blue sky getaway, or rocking the trend closer to home – some well-placed nautical stripes are guaranteed to send out those cool St Tropez vibes.

Stunning real mama and fashion blogger Kat – the lady behind the Freshly Squeezed Fashionista blog – recently rocked our Nautical Striped Maternity Swimsuit on a styled shoot by the pool, and we are in love with her pics! She styled the suit with wedges, cat’s eye shades, some statement jewellery and a classic red lip.

And she’s not the only one to fall for the chic nautical vibes – stunning real mama Anna Bond, the founder and creative director of the Rifle Paper Co. looked equally gorgeous in the striped swimsuit, styling it out with retro mirrored shades and a panama hat!

This maritime inspired trend works perfectly by the pool or at the beach, but it’s by no means a seaside exclusive…. Why not dress up your skinny maternity jeans with our Breton Striped Nursing Jumper for a chic off-duty look a la fashion instagramer MrsCocoWyse.

Or style it out in the city with a cute little nautical dress – Opera singer Katherine Jenkins showed us how it’s done when she rocked our Nautical Cut Out Maternity Dress for a relaxed lunch date in New York. And for those of you already planning your autumn wardrobes, our brand new Striped Maternity & Nursing Dress is a must-have style!

Stunning Sophie Ellis-Bextor is Perfect in Polka Dot Maternity Dresses

Stunning singer Sophie Ellis-Bextor rocked the red carpet this week in one of our stylish Seraphine maternity dresses!

The ‘Murder on the Dance Floor’ singer attended a glamorous London theatre premier in our Black & White Polka Dot Maternity Dress. Sophie put together a classic retro look; teaming the stylish dotty dress with a pair of black heels, a funky leopard print clutch and bright red nails. The look worked perfectly to highlight her bump, to show off her stunning legs, and to make a feature of her statement retro tattoo.

And this isn’t the first time that Sophie has been spotted in Seraphine maternity dresses! In fact just this week she wore a stunning silk chiffon polka dot maternity dress from the Seraphine LUXE collection to attend the launch party of our glamorous new Seraphine maternity store at 179 Kensington High Street – talk about a Seraphine fan!

Sophie and her husband, The Feeling bassist Richard Jones, are already parents to three lively boys – 11 year old Sonny, 6 year old Kit and 3 year old Ray – and are expecting baby number four later this year.

Congratulations Sophie – you are looking gorgeous!

A Royal Invitation: When Seraphine Founder Cecile met the Queen

Here at Seraphine we love the Royal Family. So we are thrilled and deeply honoured to share with you, that this week Seraphine founder Cecile Reinaud was invited to Buckingham Palace to meet The Queen and Prince Philip.

The invitation was extended by royal decree in celebration of Seraphine’s acceptance of The Queen’s Award for Enterprise 2015.

This is a prize that has been awarded in recognition of our outstanding achievements in international trade over the past 3 years. We are proud to ship our stylish maternity clothes internationally to over 30 countries, and to work with distributors worldwide including big names such as Nordstrom and A Pea in the Pod. In the past 2 years alone we have launched our flagship US maternity store in SoHo NYC, and another one on Madison Avenue, with exciting plans for more on the horizon… watch this space.

The winners of the Queen’s Awards are chosen and presented by Her Majesty The Queen herself, based on recommendations from the Prime Minister’s Advisory Committee, as well as a panel of industry experts, so it really is a great privilege to be chosen.

Cecile, founder of Séraphine says; “It is a huge honour to receive this award and a tribute to how Britain nurtures and encourages entrepreneurship and international trade. Seraphine has gone from strength to strength over the past few years in pioneering fashionable maternity wear, and we can’t wait to continue this growth in years to come.”

Tennis Champ Anne Keothavong Talks Pregnancy Style & Fitness

Anne Keothavong is a former British tennis champion, and is currently expecting her first baby with husband Andrew. She has spent the last couple of weeks avidly following the action at Wimbledon from the commentators box, and we have been delighted to see her styling it out in Seraphine maternity dresses live on screen!

1. Can you describe your style in 3 words?

Feminine, classic, comfortable.

2. Where do you find fashion inspiration?

From other women and fashion magazines.

3. How are you adapting your style for pregnancy?

I was afraid I wouldn’t be able to find anything stylish to accommodate my growing bump but then I discovered Seraphine maternity clothes and I’ve found I can still look good and feel comfortable at the same time.

4. We’ve loved seeing your style on the live Wimbledon coverage. How are you managing to style your bump for live TV?

Fortunately, I haven’t found it too difficult. The Seraphine maternity dresses have been great – the more simple I can keep my look, the better as I need to focus on all the action and keep waffling away!

5. What’s the best bit of pregnancy advice you have received and who was it from?

My mother told me that a lot of people will give you advice whether you ask for it or not, but do what is best for you.

6. We are confiscating your makeup bag – you’re allowed to keep three essential cosmetics. What do you choose?

Lip gloss, powder and eye liner.

7. What’s your favourite Seraphine piece & why?

I love the knot front maternity dresses as they fit well and come in several different colours.

8. What was your favourite moment of pregnancy?

The first scan. It was the first time my husband and I had ever set foot in a hospital together and it was for a very special moment.

9. You are looking great! Do you have any tips for keeping fit & healthy through pregnancy?

Thank you. Do what you feel you can do and make sure you enjoy it, everyone is different. I’m still playing as much tennis as I can and I still enjoy working out in the gym – I just don’t move as fast or go for everything as much!

10. Tell us your idea of happiness?

It’s all about spending time with my family…. and eating lots of chocolate!

Star Studded Celebrations at Seraphine’s Kensington Maternity Store

The stars flocked to the flagship Seraphine maternity store this week to help us celebrate the move to our brand new location at 179 High Street Kensington!

We welcomed a truly glamorous crowd to the event, including celebrities, local mums-to-be and the lovely ladies and gents of the press. We were particularly pleased to be joined by chart topping singer Sophie Ellis Bextor, British beauty & big sis extraordinaire Chloe Delevingne, former tennis champ Anne Keothavong and Gosford Park actress Camilla Rutherford – all looking stunning in their favourite Seraphine maternity dresses!

Sophie rocked a colour block look for the event, teaming our Silk Chiffon Polka Dot Maternity Dress with a cute yellow clutch and a statement pair of red heels which she perfectly matched to her lipstick. Chloe opted for a more modern look rocking our new Denim Swing Maternity Dress with a cool pair of shades, while Anne chose a feminine floral number from the Seraphine LUXE Collection, and Camilla kept her look simple and elegant styling our Baby Blue Polka Dot Maternity Dress with a stylish string of pearls.

Indulging in champagne and canapés by Sugar and Spice; guests took the opportunity to explore our new flagship store, browse the latest Seraphine maternity clothes, and to meet the woman behind the brand – Seraphine founder Cecile Reinaud.

Glamorously appointed with our signature shabby chic interiors and a stunning crystal chandelier; our flagship store’s new location on High Street Kensington is London’s largest maternity store, offering 2,000 sq ft of maternity fashion, including our brand new and exclusive bridal showroom for expectant brides-to-be.

Now set at the heart of the Kensington shopping district; the flagship Seraphine maternity store is a must-visit fashion destination for expectant mamas, and we can’t wait to welcome you in store soon!

Kim Sears’ Maternity Style: Who Wore What at Wimbledon?

The final scores are in & Henman Hill is quiet once again as we bid a fond farewell to Wimbledon for another year. We saw some truly fantastic tennis on the courts this year & some stunning maternity fashion in the stands too! This week on the blog we’re taking a look at Kim Sears & Anne Keothavong’s style in Seraphine.

Kim Sears Maternity Style

A post shared by Seraphine Maternity (@seraphinematernity) on Jul 10, 2017 at 9:20am PDT

Get the look: Chambray Belted Maternity Shirt Dress

Kim Sears, married to world number 1 Andy Murray, is currently expecting their second baby, and looked ultra-glamorous cheering from the stands in several Seraphine maternity fashion looks. She rocked one of our denim maternity dresses, and looked chic later in the week wearing our Polka Dot Maternity Blouse.

A post shared by Seraphine Maternity (@seraphinematernity) on Jul 17, 2017 at 9:36am PDT

Get the look: Polka Dot Button Down Maternity Blouse

Of course Kim is a long-time Seraphine fan – she wore plenty of our maternity clothes while expecting her first daughter, Sophia. She cheered Andy on to victory at the 2015 Davis Cup final looking ultra-chic in our Ivory Maternity Blouse.

Anne Keothavong’s Maternity Style

A post shared by Seraphine Maternity (@seraphinematernity) on Jul 10, 2017 at 5:00am PDT

Get the look: Green Knot Front Maternity Dress

And Kim Sears wasn’t the only stylish mama-to-be rocking Seraphine maternity fashion at Wimbledon this year. Tennis champion and former British number 1 Anne Keothavong is also expecting baby number two, and looked equally gorgeous in an array of Seraphine maternity dresses.

Discussing performing under pressure with @SueThearle and @IBM here @Wimbledon. Join the debate and use #whatmakesgreat pic.twitter.com/72mZ8E3VjQ

— Anne Keothavong (@annekeothavong) July 5, 2017

Get the look: Fuchsia Knot Front Maternity Dress

The former British number 1 is now part of the BT Sports coverage team, providing expert commentary & behind the scenes exclusives.

Reunited with @AdamHuntSport for @WimbledonChnl! #wimbledon #wimbledonchannel pic.twitter.com/RkdUcTg3Wz

— Anne Keothavong (@annekeothavong) July 3, 2017

Get the look: Coral Woven Maternity Dress

Anne was a big fan of our maternity dresses both this time and throughout her first pregnancy while expecting her daughter Ava.

A post shared by Anne Keothavong (@annekeothavong) on Jul 7, 2017 at 3:48am PDT

Get the look: Navy Lace Maternity Dress

Wimbledon has often proved a fantastic source of maternity fashion inspiration – especially when it comes to celeb spotting. Not only has Anne rocked Seraphine at Wimbledon before, but we’ve also dressed stars including singers Katherine Jenkins and Kimberly Walsh for the occasion.

Best of luck to both Kim Sears & Anne Keothavong for their exciting new arrivals!

A Charmed Pregnancy – Win with Seraphine & Merci Maman

*COMPETITION NOW CLOSED*

This week on the blog we’re collaborating with London based Jewellery designer Merci Maman, to give you the chance to WIN a fantastic pair of prizes!

Based in London, Merci Maman creates stunning personally engraved jewellery in sterling silver and gold plate, which make the perfect partners for our signature Seraphine maternity dresses. And that is exactly the killer combination that you could win this week…. Enter below for your chance to win our signature Pink Polka Dot Knot Front Maternity Dress and a personally engraved Intertwined necklace from Merci Maman!

Just like Seraphine, Merci Maman is a British company with French roots, and has a devoted following among the young British royals. Granddaughter-in-law of the Queen, Autumn Phillips has a silver charm necklace engraved with her two daughters’ names, Savannah and Isla.

And not long after Kate Middleton, the Duchess of Cambridge wore our Fuchsia Knot Front Maternity Dress to debut baby Prince George in the first official pictures, she was spotted wearing a gold Merci Maman necklace – a gift from her sister Pippa for Prince George’s christening.

A photo posted by Merci Maman Gifts (@mercimamangifts) on Mar 6, 2015 at 9:07am PST

Discover their full range online, or shop their beautiful bracelets at our flagship Kensington maternity store.

Enter the Competition Now!

Fashion Stylist Emma Bigger Shares Maternity Style Secrets

Emma Bigger is a fashion stylist who has worked in the fashion industry for over 15 years. She lives in North London with her husband, Simon and 20 month old son Ozzie. She is expecting her 2^nd son in June this year.

1) Describe your style in 3 words

Relaxed, experimental and modern.

2) Where do you find fashion inspiration?

Everywhere! I am always looking for inspiration from films, magazines, street style, the catwalk and blogs. For work I have saved up years of magazines and references.

3) Do you see yourself adapting your style for pregnancy?

Yes definitely. I have kept my core style but there has definitely been some adapting and some gorgeous new maternity clothes! There is not much experimenting now, I know what works for my bump and shape and so it’s best to stick to that formula for now.

4) Do you plan on staying active through pregnancy or scaling back the exercise?

During my first pregnancy I was a bit of a gym junkie. This pregnancy has been a bit different – I now have a toddler to keep me busy, and as a freelance stylist I am always on the move. I try to do a few workouts a week – light jogging/cycling or yoga and Pilates.

5) We are confiscating your makeup bag – you’re allowed to keep three essential cosmetics. What do you choose?

Laura Mercier tinted moisturizer, By Terry Rose Lip Balm and my Dior Iconic mascara.

6) What’s your favourite Seraphine piece & why?

I absolutely love the loose fitting maternity trousers, they are so comfortable which is essential! I recently got the mosaic print loose trousers, which are so great with a grey marl tee and trainers for a casual day look.

7) What has been your favourite moment of pregnancy so far?

Finally getting past the tired phase, which lasted a lot longer in this pregnancy! And seeing the baby at my 20 week scan.

8) Any tips to share with other mums-to-be?

Look after yourself. I know it sounds boring but if you eat well, exercise and sleep well, you will feel much better in yourself. Also get your sleep in now and don’t feel guilty about having a lazy day – you will have very few lie-ins as a new mum!

9) Tell us your idea of happiness.

Weekend morning cuddles in bed with my husband and son Ozzie before the chaos starts!

* If you love Seraphine, don’t forget to vote for us as the best maternity brand at the Little London Awards! *

5 Pregnancy Perks You’ll Miss Once Your Baby is Born

Towards the end of the third trimester, it’s only natural to start to feel a little impatient. You’ve waited almost 9 months to meet your little bundle of joy, yet somehow the last few weeks seem to drag!

But however excited you are, be careful not to wish away this special time. Today we want to remind you of all the really wonderful things about being pregnant that you may not realize you’ll miss.

Here’s a quick run down of our top five pregnancy perks:

1) Guilt-Free Naps

As you’re likely all too aware, growing a baby takes a lot out of a girl! During pregnancy, catching a few Zs where you can is not just allowed, but practically prescribed! So we suggest that you take advantage of a sneaky guilt-free nap whenever and wherever the mood takes you…. It won’t be long before sleep comes at a premium, so why not treat yourself to a new set of comfy maternity pyjamas!

Check out Missy Lanning and Mama Natural‘s top ten

2) Eating for Two

This may well be the only time in your life when your doctor is actively encouraging you to put on weight – so enjoy that extra slice of pie – you deserve it! What to Expect recommend that you ought to be getting an extra 300 calories per day during the first trimester, an extra 350 per day through the second and a completely decadent 500 extra calories per day through your third trimester. So go ahead and indulge those pregnancy cravings – your stretchy maternity jeans can take it!

3) Stylish Maternity Clothes

No restrictive waistbands or harsh fabrics here! Good quality maternity clothes are specifically designed to be gentle against sensitive skin; so they will be some of the softest, most comfortable clothes you will ever have the pleasure to wear. But that doesn’t mean you’ll be compromising on style – At Seraphine all of our maternity wear is designed with a focus on fashion, so that you can continue to rock your style through every trimester.

4) Beauty Bonus

All those extra hormones racing around your body may have you in tears for no apparent reason, but they do have their up sides too. Your hair may be thicker and a little more lustrous than usual, or you may notice that your skin begins to glow from within, and you will almost certainly notice a little extra va-va-voom in the bra department! Just a few little beauty perks to expect when you’re expecting.

5) Taking Part in the Miracle of Life

It may sound cheesy, but it’s a really special thing you’re doing. You are creating a whole new little person and bringing them into the world! This is something that not everybody gets to do in their lives, and it’s an experience to cherish.

* If you love Seraphine, don’t forget to vote for us as the best maternity brand at the Little London Awards! *

Film Stars, Pop Stars & Super Models – Celebs Love a Maternity Maxi Dress

Stylish maternity maxi dresses are guaranteed to flatter your figure at every stage of pregnancy, and will quickly become your go-to for a quick fashion fix. The maxi is a fail-safe option for those days when your aim is to achieve maximum impact for minimal effort.

Take some inspiration from the stars – Here are a few of our favourite celebrity maternity maxi looks…

Megan Hilty

The Beautiful Broadway star looked simply gorgeous in one of our LUXE maternity maxi dresses to work the red carpet at the premier of Melissa McCarthy’s comedy Tammy. The flowing silk style worked perfectly for the glamorous star studded event.

Christina Aguilera

Christina donned our Grey Space Dye Maternity Maxi Dress for a pre-baby shopping spree in Beverly Hills. Styling it cool and casual with a cropped black cardi and a chic fedora, she masters the relaxed daytime look. If your day is going to involve a lot of walking, opt for a maxi style with side splits to keep you cool and allow plenty of room to move.

Alyson Hannigan

The ‘How I Met Your Mother’ star styled one of our floral maternity maxi dresses with a denim jacket, sandals and a fiery red scarf to run some errands between filming in LA. We love Alysson’s look – teaming a maxi with a touch of denim is a sure fire way to achieve that classic boho chic.

Holly Willoughby

Glamorous ‘This Morning’ presenter Holly rocked our White Lace Trim Maternity Maxi Dress to run some errands around London with her two eldest, 5 year old Harry and 3 year old Belle. The light and breezy style was the perfect choice for a cool and casual look that’s ultra easy to wear.

Doutzen Kroes

Super model & Seraphine fan Doutzen wore several of our stylish maternity maxi dresses last summer, while she was expecting her beautiful little daughter Myllena Mae.

Jessica Alba

Hollywood A-lister Jessica Alba paired another of our floral maternity maxi dresses with a cute cream cardigan and gladiator sandals for a chic bohemian look to run some errands around LA.

We love how every woman accessorises her maxi dress to suit her style, and browsing through these fabulous celebrity looks, it’s clear to see that there really is a maternity maxi dress for every occasion!

* If you love Seraphine, don’t forget to vote for us as the best maternity brand at the Little London Awards! *

Gorgeous Jaime King Rocks our Denim Maternity Dress

Hollywood stunner Jaime King was spotted rocking one of our cutest denim maternity dresses this week!

The pregnant star, who was first featured in Vogue at the tender age of 15, looked ultra-cool dressed down in our Dungaree Denim Maternity Dress for a sunny stroll with husband Kyle Newman. We can’t get enough of her outfit – Jaime perfected the art of retro 90’s chic; styling the denim dress with a sexy backless top, cute black brogues, a white bag & a pair of statement shades to complete the look.

Jaime wore her hair loose with minimal makeup for a natural look, which was fresh & super stylish: Impressive when you think that just the day before she was the guest of honour at the hottest baby shower in Hollywood! None other than Taylor Swift, Godmother to the baby-in-waiting, pulled out all the stops to organise a star studded shower to remember – who needs a fairy godmother when you have Taylor! The glamorous guest list included fellow fan of Seraphine maternity clothes Jessica Alba, as well as some of the most stylish stars including Gigi Hadid, Nina Dobrev, all three Haim sisters & Modern Family star Sarah Hyland to name just a few!

A photo posted by Taylor Swift (@taylorswift) on Jun 14, 2015 at 3:27pm PDT

And Jaime isn’t the only celebrity to fall in love with our summer denim selection: Jessica Alba wore our Luxe Grey Maternity Skinny Jeans while expecting her 2^nd daughter Haven, while Confessions of a Shopaholic star Isla Fisher & fashion icon Fearne Cotton both love our Ripped Skinny Maternity Jeans.

Keep up the good work Jaime – we are loving your style!